BLAST FROM THE PAST: Boone's Farm
Photo: Cellar Tracker.com In the world of cheap wine, there's only one product that staggers to the top of the heap like no other: Boone's Farm. This elixir of the gods occupies a special place in gas stations mini marts, liquor stores, and other purveyors of cheap booze. Boone's Farm is the granddaddy who paved the drunken path for others to follow like Four Loko, Mikes Hard Lemonade, White Claw and even my favorite California Coolers (which doesn't exist anymore). Boone's Farm was THE beverage of choice for drunken hijinks. As one would expect, the history of Boone's Farm is wrapped in a brown paper bag of treachery, subterfuge, and savvy business thinking. EJ Gallo is the maker of Boone's Farm. The company is still family owned and manged by descendants of Joe Gallo, Sr. and 2 of his 3 sons Ernest and Julio Gallo. The company was started after Prohibition by Joe Gallo Sr. He set out to build a wine empire that would mass produce cheap wine for peop