EVENING NIGHTCAP: Velveeta Hair Dye (bonus: Julia Fox is a muse). I Heart Radio Awards Fashuuun: Trashy 1990s Emo-Goth-Rave

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► No, this isn't a belated April fool's prank.  Kraft Foods, the conglomerate that owns Velveeta (you know, the brick of faux cheese that will survive Armageddon along with the cockroaches), has announced it's dipping it's cheesy toe into the personal care business by introducing La Dolce Velveeta Gold - a hair dye.  In an article by Food & Wine magazine (yes, I read that high brown rag), a company spokesperson said this: Read More

“La Dolce Velveeta is a lifestyle — always confident and forever in service of living by your own rules,” Stephanie Vance, brand manager for Velveeta, shared in a statement about the new product. “We are always looking for new ways to help fans live La Dolce Velveeta, and hair was the perfect place for us to invite pleasure seekers to proudly express themselves and show off their unique style and individuality.”

Comment: The company partnered with....wait for it....Julia Fox, best known as the trash panda of fashion. They referred to her as "their muse". Gawd, I wish this shit was a belated April fools joke. Julia debuted the new hair dye looking like the slutty niece of Homer Simpson who is cosplaying a Sims character. BTW, Velveeta Gold hair dye will set you back $7.50 /per box and it's available at Amazon for a limited time. 

La Dolce Velveeta hair dye. Photo: Food & Wine.com
 

Julia Fox showing off "Velveeta Gold" hair dye, March 31. Photo: Velveeta / Food & Wine.com

 ► Since today's theme seems to be veering towards the cliff of "WTF fashion trends", celebs attending the I Heart Radio awards ceremony last night didn't disappoint in trashy fashion. The theme must have been Trashy 1980s Emo Goth Rave.  I haven't seen this much fishnet since a fishing trip I took decades ago to the Gulf of Mexico. Read More

Comment:  JoJo Siwa looked like an underage KISS groupie trying to sneak-in to her first concert.  Katy Perry elevated the "no pants" trend by adding a pool skimmer net as a dress. I like Jennifer Hudson's dress. It looks good on her and it reminded me of a glass skyscraper...so YAY to Jennifer for getting the assignment right.  Jared Leto is channeling suburban dad having a midlife existential crisis who's reliving their goth rock days by singing the Cure's "Seventeen Seconds" in his Tesla.  Latto's dressed is 100% slutty quincenera.

Katy Perry at 2024 I Heart Radio award show. Photo: Frazer Harrison/Getty/People.com

Jo Jo Siwa at the 2024 I Heart Radio awards. Photo: Frazer Harrison/Getty/People.com

Jennifer Hudson at the 2024 I Heart Radio awards. Photo: Jesse Grant/Getty/People.com

Jared Leto at the 2024 I Heart Radio awards. Photo: Frazer Harrison/Getty/People.com

Latto at the 2024 I Heart Radio awards. Photo: Jesse Grant / US Weekly.com


 


 


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