Mission Impossible 7 having tough time meeting global expectations?

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Tammy Tom Cruise 7th installment in the Mission Impossible franchise "Dead Reckoning Part 1" staggered to the box office in its global haul over the weekend like a Scientologist drunk on barley water. The movie didn't meet expectations especially in China where it managed to eek out a $25.9 million, which is 66% below Mission Impossible "Fallout" back in 2018. In North America, MI 7 managed to scrounge up $56 million. Seems like the Chinese audience, like many Americans, have grown tired of tent pole franchises and Hollywood's lack of originality. The movie has received good reviews.  

Mr. Cruise said a couple of weeks ago that he has not intention of quitting Ethan Hunt. He actually wants to be like Harrison Ford with Indian Jones franchise and keep it going until he's 80 yrs old. Good luck with that.

Since it opened, MI 7 has made $235 globally. The movie cost $300 million to produce which does not include marketing costs. I'm sure marketing expenses were a shitload of money since Mr. Cruise has been trapezing the world in his cha-cha heels to promote it.  And you know Mr. Cruise doesn't fly coach, use Trailways bus, or Uber to get to his destination. He uses private jets and shows up in helicopters to make a splashy grand entrance as only Xenu's biggest money maker can.

The general rule of thumb for a movie to be considered "revenue positive" is that is has to make at least 3 times what it cost to produce. For MI 7 that means it has to make $900 million to receive a barely passing financial grade. Now if it wants to get an "A" on its financial report card, it better get off it's ass and start shaking its padded money maker. 


 Photo: Men's Health

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