Elon shoots the bird and opts for an X.

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By now you may have heard that Elon Musk has decided to rebrand Twitter by shooting the bird (literally and figuratively) and replace it with the an X.  Wow, was he inspired by the failed grade he's receiving in the court of public opinion for his mismanagement of the social media platform?  

The blue bird logo was synonymous with the platform and "tweets" entered the language lexicon. You'd think that protecting a company with global name recognition and loyal users would be #1 priority. Nope, not for Elon. 

 

Linda Yaccarino, the recently appointed CEO of Twitter X said in a tweet Xplanation, "X will be powered by AI and will connect us in ways we're just beginning to imagine." This follows  Elon's desire to make the app the go-to for everything. *insert eye roll* So, in other words, they want X to be the Swiss Army knife of the social media sphere.

IMO, there's only one problem: Elon has managed to piss off  users, advertisers, shit on employees, and just about everyone else with his antics, baffling ideas, and mismanagement of the company.  They're running for the Xit in droves because the social media platform is quickly becoming Xtinct. 

The decline of Twitter X will be a good college case study of how to screw up a company when narcissism and an inflated ego are mixed with zero knowledge about an industry, mistreatment of employees, and contempt for your users.  

Photo: Punch Newspaper; Lipstick Alley. Source: Business Insider

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